Advertising, Video, Web Design
Belhuman Cosmetics is a luxury beauty brand that specializes in creating high-quality, natural skincare and beauty products. The company has been in business for several years but were looking to expand their reach and increase sales. To achieve this goal, they decided to invest in a comprehensive digital marketing campaign, which will include website and funnel design, video production, and advertising.
The overall objective of the campaign was to raise awareness of Belhuman Cosmetics and its products, generate interest among potential customers, and ultimately increase sales.
We did a website redesign, and focused on improving the user experience and making it easier for customers to navigate the site and find the products they are looking for. The new design was optimised for mobile devices and featured high-quality product images and detailed descriptions.
We created a sales funnel, to guide potential customers through the buying process and encourage them to make a purchase. The funnel was designed to be simple and easy to use, with clear calls to action and a streamlined checkout process.
To further promote the brand and its products, we produced a series of high-quality videos. These videos showcased Belhuman Cosmetics’ products in action, provided tips and advice on how to use them, and highlight the brand’s commitment to natural and sustainable beauty. The videos were shared on the company’s website and social media channels, as well as through targeted advertising campaigns.
To maximize the reach of the campaign, the project also included targeted advertising on social media platforms such as Facebook and Instagram. The ads were designed to target a specific audience, and feature eye-catching visuals and persuasive messaging to encourage potential customers to visit the website and make a purchase.
Throughout the project, key performance indicators (KPIs) were closely monitored to track the success of the campaign. These KPIs included website traffic, conversion rates, and sales.
Belhuman cosmetics was able to record a 60% increase in revenue and over 50% return buyers